Handout flyers
Handed out at markets, campuses and events, then read hours or days later.
Flyers, posters and drops
QR Codes for Flyers and Posters You Can Repoint After Distribution
Once flyers are handed out and posters are up, the print is out of your hands. Create the code as a managed Dynamic QR code and the destination stays yours to change — when the landing page ships, when the offer ends, when the event is over.
This has to be decided before the print order: a Static QR code cannot be repointed once distributed, because it carries its address inside the artwork itself.
A Campaign Has Phases; the Print Run Has One
The same printed code can serve each phase in turn.
Before the campaign page is finished
Print deadlines rarely wait for the landing page. The code can point at a holding page and move to the real one when it ships.
During the offer
While the promotion runs, scans go to the offer or registration page named on the flyer.
When the offer ends
Material stays on walls and in mailboxes after the deadline. Repointing to a general page beats leaving an expired offer or an error.
After an event
Posters outlive the event date. Scans can be sent to recordings, photos or the next event instead.
When a page is rebuilt
Site migrations break printed links. The destination is edited once and every distributed copy follows.
Across reprints
A second print run can reuse the same code, so both runs always resolve to the same current page.
Print That Cannot Be Recalled
Wall and window posters
Stay up until someone removes them, which is usually well after the campaign ends.
Door hangers and mailbox drops
Distribution cannot be recalled. Only the destination is still under your control.
Inserts and leaflets
Travel inside newspapers, orders and packages with an unpredictable delay before the scan.
Event and festival posters
One printed poster series across a multi-week program, repointed as the program advances.
Community and notice boards
Long-lived placements where a dead link is visible for months.
What This Does Not Do
Repointing a destination is a deliberate, manual change. It is worth being precise about what that is not.
No A/B testing
A code has one saved destination at a time. SweQR does not split scans between two destinations or measure variants against each other.
No scheduled switching
Destination changes are made by you when you make them. There is no timed or automated switch at a future date.
No audience targeting
Every scan of a code resolves to the same saved destination. Nothing is personalized per scanner.
Step by step
Preparing a Code for a Print Run
Step 1
Create one dynamic code per placement you want to measure
One code across the whole run is simplest. Separate codes per placement — posters versus door hangers — let you compare scan counts later.
Step 2
Point it at today's best page
A holding page is fine if the campaign page is not ready. The destination is a setting, not a commitment.
Step 3
Activate, design and export at print size
Activation fixes the managed short link. Export PNG or SVG, keep strong contrast and quiet space, and test a scan from the distance the poster will be read at.
Step 4
Repoint when the phase changes
When the offer ends or the event passes, open the code and use “Change destination” so late scans still land somewhere sensible.
Already distributed material with the wrong link? Start with changing a QR code destination after printing. Free static artwork is exported from the QR Design Studio.
Between Campaigns
If a paid plan is cancelled, paid editing, scan analytics and creating new dynamic codes freeze. Codes already issued keep resolving to their last saved destination, subject to the normal safety, lifecycle and service rules — so distributed material stays usable, but the destination cannot be changed again until editing is covered by a plan.
Plans and included capacity are on the pricing page. Related use cases: restaurant menus and real estate signs.
FAQ
Flyer and poster codes — common questions
Can I change where a flyer's QR code leads after the flyers are distributed?
Yes, if the code was created as a managed Dynamic QR code before printing. You edit the saved destination in SweQR and future scans of the distributed flyers resolve to the new page.
What should a poster code do after the campaign ends?
Point it somewhere still useful — a general campaign page, the next event, or your main site — so late scans do not land on an expired offer or an error page.
Can I send half the scans to one page and half to another?
No. Each code resolves to one saved destination at a time. SweQR does not offer split testing or per-scanner targeting.
Can I schedule a destination change for a specific date?
No. Changes take effect when you make them in the dashboard, after normal propagation.
How do I know whether the campaign was scanned?
Paid dynamic plans count scans and show totals and trends, with breakdown depth set by the plan. Counts are scans, not people. Using a separate code per placement is the simplest way to compare placements.
Print the Run Once, Keep the Link Current
Create the code as Dynamic before the print order, then repoint it as the campaign moves on.